YEEP

The Swiss start the day with a feedback round, the Ethiopians with their daily presentations. Some of the speakers are trembling, others get caught up in the time and Robel causes a flooding with his Water Distiller – but his demonstration is impressive. His project and the bag-project of BB Enterprise are leading the investor game. “But don’t get seduced to just invest your points in the leaders”, Fabian reminds.

During Melanie and Nicholas present their input about the market, the participants work in four groups. The first job is to describe the ideal jeans-customer as precise as possible. As second task the teams try to calculate the number of injeras bought in Ethiopia during one year to exercise the Top-Down-approach to define the market volume. The opposite approach is applied by estimating how many passengers per day use the airport of Addis Abeba. For both tasks the teams need to make many assumptions. The winner team gets chocolate – too bad for the fasting Ethiopian students.

After lunch Bruno is not only judging the morning presentations, he also points out what a good impression the jury has of the progression of the teams. Now its time for the field trip challenge. The teams are supposed to go out and talk to their potential customers and stakeholders, to present their product, get feedbacks and collect as much information as possible. This is crucial, Aron explains, because as shown in the morning many assumptions are made and its important to check as many as possible. The teams get busy. While the teams are in the field, Abate, Stephan, Mirjam, Kush and Aron are discussing the future of YEEP and share inputs. One important challenge is to ensure the sustainability of the project and be able to trace the various projects after the YEEP-week.

                                                        
                                                  
                                                 

                                                     
                                             
                        

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